At the heart of our persuasion unit is understanding HOW you are persuaded. Below are sample ads which illustrate the 13 techniques which we will be discussing in this unit. Not sure of the meaning of these terms? Check with a peer or your teacher.
Facts and Figures/Cardstacking
Put Downs
Belonging / Popularity / Bandwagon
http://adsoftheworld.com/media/outdoor/diesel_be_stupid_youll_make_more_friends
Safety / Health
https://1stwebdesigner.com/wp-content/uploads/2012/07/shape-ups.jpg
Patriotism
https://bigsportsfanblog.files.wordpress.com/2016/06/coca-cola.jpg?w=500&h=350
Sexual Prowess / Attractiveness
https://www.behance.net/gallery/13719053/Ponds-HidingCurtain
https://www.ammoland.com/2010/05/bushmaster-man-card/#axzz63knTYA9E
Youthful / Beautiful
Successful / Wealthy
Good Time / Fun / Excitement
https://www.designcontest.com/blog/advertising-posters-for-your-inspiration/
Strengthens the Family Unit / Good Parent
http://greatwolflodge.wikia.com/wiki/Great_Wolf_Lodge
https://www.pinterest.com/pin/246290673344345450/
You Deserve It / Treat Yourself
http://gritsandgrids.com/tag/coffee-branding/page/2/