At the heart of our persuasion unit is understanding HOW you are persuaded.  Below are sample ads which illustrate the 13 techniques which we will be discussing in this unit.  Not sure of the meaning of these terms?  Check with a peer or your teacher.

 

Facts and Figures/Cardstacking

Put Downs

Lloyds Pharmacy Print Ad - Bananas

https://naotw-pd.s3.amazonaws.com/styles/aotw_detail_ir/s3/lloyds_fruits_bananas_aotw.jpg?itok=1_KOn0g-

Belonging / Popularity / Bandwagon

Diesel Outdoor Ad - Be stupid, You'll make more friends

http://adsoftheworld.com/media/outdoor/diesel_be_stupid_youll_make_more_friends

Safety / Health

Sketchers Fitness Group: Shape Ups

https://1stwebdesigner.com/wp-content/uploads/2012/07/shape-ups.jpg

Patriotism

coca-cola- americaisthegreatest.com

https://bigsportsfanblog.files.wordpress.com/2016/06/coca-cola.jpg?w=500&h=350

Sexual Prowess / Attractiveness

Related image

https://www.behance.net/gallery/13719053/Ponds-HidingCurtain

Image result for bushmaster man card

https://www.ammoland.com/2010/05/bushmaster-man-card/#axzz63knTYA9E

Youthful / Beautiful

http://inspirationfeed.com/inspiration/advertising-inspiration/50-creative-effective-advertising-examples/

Successful / Wealthy

Good Time / Fun / Excitement

 

https://www.designcontest.com/blog/advertising-posters-for-your-inspiration/

Strengthens the Family Unit / Good Parent

Image result for great wolf lodge advertisement

http://greatwolflodge.wikia.com/wiki/Great_Wolf_Lodge

https://www.pinterest.com/pin/246290673344345450/

You Deserve It / Treat Yourself

http://gritsandgrids.com/tag/coffee-branding/page/2/

Make a Difference

Celebrity Endorsement

http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/johnny-depp/

https://sumome.com/stories/social-proof-types

http://singletrackworld.com/forum/topic/terrible-celebrity-endorsements